Dec 27, 2023 08:21:00 PM

Year One in the Books

Optimizing digital ad efficiency

Ben Schlesinger

As we wind down the year here at ImprezzAI, we’re taking a moment to reflect on the first year of our journey….

A year ago we set off on the holiday break with nothing but an idea and the determination to get to work at the start of the new year. Today, we’re an actual company, with an actual product being used by actual customers. We’ve built a lean and mean team of five, oversubscribed a Friends and Family fundraise, been accepted by and completed the MassChallenge accelerator program, built and launched a product, delivered it to customers, and evolved it repeatedly. It’s been an exciting year, to say the least.

When we set off a year ago, we didn’t know how the market would react to our solution. We’ve spoken to dozens of marketers over the course of the year and now we know: There is a need… and we can solve it. This is the most exciting development of our first year in operation.

What comes next? We can’t spill all the beans, but we’ve been working hard on our next generation UI and our core attribution technology and those should be among a few very exciting product releases in the next month or two. Knowing we’ve got a great product that’s making customers happy, we’ll be amping up our sales and marketing efforts, including the launch of a redesigned website in January. If you or someone you know wants to see a demo, don’t be shy!

We’re immensely grateful for all the support we’ve had over this first year. We’re looking forward to the next chapter of the journey in 2024. We wish everyone a happy and healthy holiday season and a wonderful new year.

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