Imprezzive ideas
Some of our thoughts on performance marketing
Dec 27, 2023
Year One in the Books
Ben SchlesingerAs we wind down the year here at ImprezzAI, we’re taking a moment to reflect on the first year of our journey….A year ago we set off on the holiday...
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Dec 15, 2023
Optimizing Digital Ad Efficiency
Dave GalvinAdvertisers will spend about $300 billion for digital ads in the US in 2024, a number that’s growing by roughly 11% every year. Each of those dollars is spent with...
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Oct 24, 2023
Favor Incrementality Tests vs Holdout Tests for Advertising Budget Allocation
Dave GalvinDigital advertising is subject to the law of diminishing returns: The more you spend, the less each dollar buys. Because of that, holdout tests are misleading when deciding how to...
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